The GV Perspective
Autumn 2017

Continued uncertainty over Brexit, together with ongoing high transaction costs, has ensured that price sensitivity remains the main theme of the prime central London sales market. Sellers must remain realistic in their pricing given that over three-quarters of transactions since January have witnessed a price reduction.

While the sales market is still in many respects a buyer’s market, the rental market in prime central London is showing signs of improvement. With demand strengthening against supply and the average length of a tenancy increasing, there is cautious optimism in the sector.

International investors are increasingly interested in the market as they look to diversify from their domestic markets. As London continues to top the Z/Yen Global Financial Index and prices are forecast to rise over the next five years, this could be the right time to take advantage of softer prices and favourable exchange rates.